• John is your hardest working employee.
• John labors 24/7 every day of the year, never asks for time off, gets sick, or complains that he’s tired. Even You have to sleep once in a while!
• John's work/life balance is all work and no play, and he's happy about it.
• John continually generates leads, drives conversions, and produces revenue (or at least he should).
• John is a primary channel through which customers, suppliers, potential new staff, and partners can find and engage with you.
• When John does his job, he is a profit center, not a cost center; he earns you more than you spend on customer acquisition.
• John is indispensable to your on-going success and growth, and it's critical that he remains available to your audience without disruption.
• John is your website.

As a savvy and successful business owner, how far would you go to retain this valuable and key asset?

High potential employees (Hi-Pos) see quality as a priority in the workplace. They stand out due to their associative thinking skills—which help solve problems and drive innovation. They focus on doing a good job to satisfy clients and customers. They concentrate on improving their skills and take initiative in decision making.

As a leader, you provide direction, clarity, and resources; you do your best to understand what drives your Hi-Pos and appeal to their motives. In other words, you nurture your Superstars. You develop strategies and focus on the traits that can help them flourish to continue to produce for you and thrive. You invest in their success.

Your website is a high performing employee, or at least has the potential to become one (remember John?). It requires just as much nurturing and care as its living, breathing Superstar counterparts, if not more. You've already made an investment to bring it to life, but once it's on the job, it needs nurturing to continue to produce for you. It isn't a set it and forget it proposition. It's the public persona of you and your company. It's what attracts customers to your business. In order to thrive, it has to remain healthy, vibrant, and relevant; you have to nurture it. This all takes work and yes, continued investment for its success.

See our Care Plans page to learn more.