The Raleigh, NC area is great for business networking. In fact, it may just be one of the networking capitals of the world. With all of the Meetup Groups, social organizations, BNI groups, NCER, NFIB, NCDBA, NAWBO, and so on, there are more avenues available for exploring new business relationships than I ever encountered when I lived in the Northeast.
One of the most challenging aspects of networking is remembering where you met all of the people belonging to the stacks and stacks of business cards you collect. Do you clearly recall what you discussed as you scroll through those cards a week or two later, or what the follow-up item is that you promised to send?
Without a little reminder, I sure don't. Especially, with the thousands of cards I've collected over the years. Many of my colleagues note meeting details and snippets of what they talked about on the individual's business card in whatever little white space may be available. Sometimes, this isn't even possible because glossy surfaces make it difficult for ink to adhere to the finish.
For me, networking is not about going to a meeting and seeking new revenue opportunities. Although, new revenue streams are nice when they come my way. My primary purpose for networking is discovering how I can assist others achieve their business goals.
I am a firm believer in generosity marketing and help wherever and whenever I may. Giving always boomerangs in unexpected and welcome ways. Connecting new contacts with people that can help them reach their goals is a primary aspect of that responsibility.
So, here's a nifty little method that I use to make things easier for my new contacts. Hopefully, if they need my help in the future, they'll remember me and this little amenity I provided to make their networking life more fruitful. Take a look at the image below.
Every card we hand out has this convenient space on the back for new contacts to document our encounter and make it much more memorable for them.