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You are here: Home / Best Practice / SEO Smart: Black Hat vs. White Hat Strategies

SEO Smart: Black Hat vs. White Hat Strategies

By Victor M. Font Jr.
March 21, 20123 Comments

white-hat-seo-vs-black-hat-seo

SEO Smart: Become an Informed Consumer

Now that you have a website, you're likely wondering how to get it noticed by the search engines. You may even be considering hiring a SEO expert to help you along. You've visited their websites. You've spoken to them on the phone. You've received a few quotes and are about to pull the trigger on hiring one who promises you fast results, higher search engine rankings, and all within your budget. You're also about to make one of the biggest mistakes of your life!

Ask most any big corporate CEO what their company is doing about SEO and they'll answer, "Everything!" Now ask them what "everything" means and they won't have a clue. All they know is what you know. You know that you need Search Engine Optimization, and just as the big corporate CEO, you are placing your trust in the hands of experts.

As a business owner, become an informed consumer. An informed consumer is one who is protected from unfair and deceptive practices in the marketplace. The SEO marketplace is one that is rife with unfair and deceptive practices. The trick to SEO success is finding the right expert. And you can find seasoned experts who consistently do a great job, if you know how to discern the difference.

When you negotiate the terms of an engagement with a SEO expert, discuss the strategies they will use to help you gain better search engine rankings. Ask them specifically about their use and history with Black Hat vs. White Hat strategies. What's the difference?

Black Hat vs. White Hat, that is the question!

SEO strategies are classified into two broad categories:

  1. White Hat techniques that search engines recommend as a component of good design, and
  2. Black Hat techniques which search engines despise

White Hat techniques tend to produce results that last a long time, whereas Black Hat techniques tend to producevery fast results that could result in sites eventually being banned either temporarily or permanently. Search engines invest enormous amounts of cash to minimize the effect of Black Hats by penalizing sites they discover using black hat methods. They either reduce their rankings or eliminate their listings from their databases altogether. You may get away with it for a little while, but you will eventually get caught.

What's Your Choice?

Think it can't happen to the big corporate CEO? In February 2006 Google removed both BMW Germany and Ricoh Germany for their use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list. I guess their CEOs were doing "everything" for SEO.

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About Victor M. Font Jr.

Victor M. Font Jr. is an award winning author, entrepreneur, and Senior IT Executive. A Founding Board Member of the North Carolina Executive Roundtable, he has served on the Board of Advisors, of the North Carolina Technology Association, the International Institute of Business Analysis, Association of Information Technology Professionals, Toastmasters International, and the North Carolina Commission for Mental Health, Developmental Disabilities, and Substance Abuse Services. He is author of several books including The Ultimate Guide to the SDLC and Winning With WordPress Basics, and Cybersecurity.

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Comments

  1. Adisa Chris

    February 2, 2016 at 9:15 am

    White hat techniques work but it will take some days. Many don’t understand that and they use black hat and ruin their site/blog. I am confused why many big SEO companies are still using black hat software and techniques. Is it safe for those clients who wants quick results?

    Reply
    • Victor M. Font Jr.

      February 2, 2016 at 9:59 am

      Thank you for asking Adisa! Black hat techniques do produce quick results, but the quick results will always incur negative consequences in the long term. Search engines impose severe penalties on sites that engage in black hat techniques, including banning sites from search engine results. The biggest problem of all is that once the black hat techniques catch up to the search engines, the SEO companies that used them have already cached the check and are long gone. There’s no accountability.

      Reply
  2. arthur atkin

    October 23, 2013 at 9:16 am

    I am so happy by your blog post its very nice and it gives a better knowledge about the black hat seo and white hat seo…..Thanks.

    Reply

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